Hi, I’m Indy - The Content Tradie.

I work with trades businesses across NSW, VIC & QLD to capture the real side of their work, the team, the culture, the laughs on-site, and the pride that goes into every job. Then I turn it into social media and internal media content that connects with people.

• A lot of trades businesses are flat out doing what they do best: running jobs, managing teams, and looking after customers.

• Social media often ends up at the bottom of the list, not because it isn’t important, but because there simply isn’t the time to think about what to film, what to post, and when to post it.

That’s where I come in.

• I spend time on-site with your team, capturing the real moments that make your business unique: job walk-throughs, before-and-afters, day-to-day work, and the personalities behind the tools.

• I then turn that into engaging content that helps your business build brand awareness, trust, staff retention and a stronger culture and online presence.

“When your social media shows the quality of your work and the culture of your team, people feel like they already know you before they even make the call.”

- The Content Tradie

What I Believe

• Every trades business has a story worth showing

• Your team and culture are just as important as the work itself

• Authentic content always performs better than overly polished marketing

• Consistency is what turns social media into real business growth

What I Love About Working WITH THE TRADES

Trades businesses are full of great people who are hard-working and take real pride in what they do. Capturing that and helping businesses show it to their community is what I enjoy most about my work.

The Goal

My goal is simple - to help trades businesses build a brand people recognise, trust, and want to work with, and to bring your team closer together.